As any of you who have run your accommodation business will know, visitors will rely on you to be a popular source of information.

With this in mind, are you doing enough to provide them with the information they need so they stay at your location or use your services?

 

What tourism businesses need to know:

•    Touring is most popular with 31-45 year olds  (30%) and 46-65 year olds (30%)

•    87% use the internet and tourism sites for information to plan their trip, are you doing enough to be found easily on the internet?

•    59% drive their own vehicle while 39% fly-drive

•    72% prefer point-to-point tours with 56% making a loop tour

•    The most popular tour duration is 4-7 nights (50%) and 8-21 nights (47%)

•    54% stayed in motels, 47% stayed in Caravan parks, self-catering 36% and bed & breakfast and camping was used by 26%

 

What touring visitors WANT and tips on what YOU can do to help:

•    Good clear sign posting.  Make sure you can be easily found and that your local authorities have useful signposting for first-time visitors.  You may know where to go to local sights but would a visitor?

•    Well organised theme tours and interesting activities.  With this new information into the age groups that prefer touring holidays, are your area’s current tours and activities catering for these interest types?  Do you promote these appropriate activities to your guests?

•    Availability and value for money on local accommodation.  Considering point-to-point holidays are more popular, are you doing enough to attract those visitors who may stay for at least 4-7 nights?

•    Access to information.  If accommodation suppliers are a popular source of information, how do those self-catering find extra information on the area?  Do you have an online presence? Do you have internet access?  See genuine example

of how a tourism operator has informed and enhanced his profile

 

Whilst running a tourism related business is more than a full-time job, there is certainly the opportunity to look at what you and your area is doing to attract touring visitors and encourage return trips to your area.

With many marketing activities available to raise your profile to visitors, most cost money.  Fortunately the internet is mostly free, and the tools on planbooktravel for operators and travellers make for a great place to start.

 

See example of operators article

to Victorian Alps touring travellers

View STCRC Summary Sheet or download full copy

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