Baby Boomers Surf The Net For Their Aussie Road Trip
The Australian self-drive holiday has long been the back-bone to regional tourism. Now new research reveals 9 out of 10 Baby Boomers and Generation X are enjoying the freedom of the internet before hitting open road.
A new report by the Sustainable Tourism Cooperative Research Centre (STCRC) have revealed 9 out of 10 people planning a self-drive holiday rely on the internet to source all necessary information.
The study revealed self-drive holidays were most popular with 31-45 year olds (31%) and the 46-65 year olds (31%), indicating the majority of 31-65 year olds surf the internet to plan their Aussie road-trip.
Only 20% of 18-30 year olds had taken or where planning a self-drive holiday.
The second most popular form of traveller-research was ‘word of mouth’ (64%) as it was most reliable and believable.
The study revealed attributes that make up a good touring route, with responses being: clear sign posting, accessible information, interesting and accessible tours and reasonably priced accommodation.
Jeremy Baird of online travel atlas http://www.planbooktravel.com.au said:
“Considering how many regional operators rely on self-drive visitors, all tourism operators must re-evaluate how they attract and cater for this tech-savvy type of traveller”.
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