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Maffra, Victoria – a different route when exploring East Gippsland

by JB last modified 2008-09-29 21:57
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Average Rating: 1 2 3 4 5 ( 1 votes)

On a recent trip to Mallacoota, the furthest Victorian sea side town nearest the New South Wales border, we took an alternate route, off the Princes hwy by-passing Sale.

Our detour took us through the township of Tinamba and the onto Maffra finally re-joining the Princes near Stratford.

I have been travelling to the Gippsland Lakes and surrounding townships for many years now and had never ventured this way. Needless to say, I was not only surprised, but a touch disappointed I had not been previously acquainted with Maffra which struck me as a well established and attractive township with much to offer a passing traveller.

Having now spent a little time researching the area and looking at maps, the towns that you pass through on this way have clearly supported a larger population some years back. The farm land features many irrigation channels and the maps show a grid of roads to support the farmland and industry that would have thrived in this area some years before. There are historic houses and the likes but most obvious to me that the towns were once well populated (as we drove through at some pace on our way to Bairnsdale and beyond) are the beautiful established trees that line the road side.

As for timing. The bypass was similar or if anything, quicker than driving through Sale in my experience, so whether you drive to Maffra to visit, or simply as an alternative, scenic route from Sale, it is worth the effort to experience another part of Victoria.

Reference :

This town is located 228km east of Melbourne, and is surrounded by rich farming land. The 1890s saw the beginning of the sugar-beet industry in Maffra and the formation of the Maffra Sugar Beet Company. The company closed in 1946, and intensive dairying has since been the main industry on the irrigated land around Maffra.
Copyright 2007, by the Contributing Authors. Cite/attribute Resource. JB. (2008, September 29). Maffra, Victoria – a different route when exploring East Gippsland. Retrieved January 29, 2015, from Plan Book Travel Australia Web site: All Rights Reserved.

Whats close? (direct line)


11.4 km   Stratford On The River Tourist Park
15.0 km   Captains Lodge International
16.0 km   Mansi on Raymond
16.6 km   Quest Sale Serviced Apartments
20.3 km   Frog Gully Cottages


0.2 km   Maffra Sugar Beet Museum
1.1 km   Gippsland Vehicle Collection
2.8 km   Maffra Golf Club
4.8 km   Avon Ridge Vineyard & Function Room
12.1 km   Gippsland Armed Forces Museum
12.2 km   Stratford Historical Society and Museum
16.7 km   Gippsland Regional Art Gallery
16.9 km   Sale Historical Museum
17.0 km   Port Of Sale Heritage Cruises
17.4 km   Sale Powder Magazine
17.7 km   Sale Botanic Gardens
18.5 km   Sale Common Wetlands
27.1 km   Holey Plains State Park
42.0 km   Jack Smith Lake State Game Reserve
47.9 km   Dargo Heritage Museum
48.8 km   Mitchell River National Park


0.2 km   Maffra Mardi Gras
0.2 km   Maffra Variety and Farmers Market
0.8 km   Maffra Agricultural Show
9.3 km   Tinamba Food and Wine Festival
13.5 km   2015 Ride for the Animals
15.0 km   Sale Producers Market
15.0 km   The Gippsland Great Outdoor and 4x4 Expo
16.7 km   Bill Henson: Dark Desire
16.7 km   Summer Salon
16.9 km   Sale to Sea Disability Kayak Challenge
20.7 km   Heyfield Vintage Steam Rally
27.6 km   Marlay Point Overnight Yacht Race
34.5 km   Walhalla Vinter Ljusfest


0.0 km   Maffra Visitor Information Centre
16.2 km   Budget Motel Chain
16.2 km   ARRA Accommodation Group
16.3 km   Wellington Visitor Information Centre - Sale


34.5 km   Walhalla Long Tunnel Extended Gold Mine



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